WELCOME TO HEARTBOUND BOOK SHOP

At Heartbound Book Shop, our story is not just about books; it is about family, dreams, and the courage to pursue what we love.

We are family owned — Cecilia, is our mom, along with Ayesha, my eldest sister, and Jenika (the one writing this), am the youngest.

Since my sister and I first learned how fun it was to read, the idea of owning a book cafe had been a shared dream between us, a dream our mom herself held close since she was a young girl.

The initial whispers of this dream took shape in 2018, triggered by one of those existential crises’ life tends to throw our way. But, like many dreams that seem too big or unrealistic, we did not act on it. We simply put the idea back in the box and shelved it for another 5 years. Flash forward to 2023—a whirlwind of life events had occurred, including navigating a global pandemic to the tedious process of purchasing our first home.

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WE LOVE WHAT WE DO

2023 became a transformational time for us, forcing us to reevaluate our life paths. But, throughout it all, one constant remained—books. Romance novels, especially, became our refuge, a source of inspiration and escape during uncertain times. Earlier this year, my sister Ayesha had already stepped out of her comfort zone to join our mom in running her business. And after months of intense research and soul-searching, we finally took the leap and decided to open a romance bookstore.  Being a Taurus (this should explain a lot about me), I finally overcame my fears and left my 9-5 to pour all my energy into making this dream a reality. Plus, Orange County deserves it! We wanted to be the first one to establish a romance bookstore in OC!

For us, this journey is not just another business; it is about embracing a lifelong dream. Taking this plunge has been both terrifying and immensely fulfilling. We are writing the first chapters of Heartbound Book Shop—a story of courage, resilience, and the unwavering belief in the power of love, both within the pages and within ourselves. And so, we thank you from the bottoms of our hearts for joining us on this incredible ride!

Let the happily-ever-afters begin!

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